Local dive shop Phoenix Scuba offers certification classes for local divers but what’s truly drawing people into to the shop is its owner.
Kelly Fischer, 54, is both instructor and owner of Phoenix Scuba. Her nurturing and selfless approach to helping others has earned her a reputation as one of the top dive instructors in the valley. Her business has a five star rating on Yelp and a 4.8 star rating on Google Plus.
A Phoenician since 1968, Kelly Fischer said it was never her intention to become a dive instructor. She sufferers from claustrophobia and pushed herself to become comfortable underwater. She previously worked as a corporate credit analyst for American Express. Scuba was a passion of her husband, Steve. It wasn’t until she went on dive trip to Seal Island in California did she truly grow a passion for the sport.
In 2002, Kelly Fischer opened her first dive shop Paradise Scuba. Three years later, she and her husband decided to become instructors. It was in her training that she noticed only three of the 40 students in her class were women. She said it was in that moment she felt a responsibility to become a course director to encourage women to take leadership roles in the sport.
“It [Diving] takes some nurturing and just being there as a calming presence. Being a mom. I really think at the end of the day that’s it. I think as a woman, I bring something to the table that men don’t which is that nurturing quality,” Kelly Fischer said.